In years to come, we will look back on these past months as a time when COVID-19 upended our world. The coronavirus has impacted our entire country, and it shows no signs of slowing down. In our community, many of our neighbors have become sick: some have died, others have recovered; some have lost their jobs or seen their income plummet. Overnight, our world changed.
Rosh Hashanah, the Jewish New Year, begins Friday night. We have much to be thankful for and also much to contemplate. Here at the Journal, the health crisis has also had a deep impact. The Journal has three sources of revenue: two-thirds comes from advertising sales, and the rest comes from reader donations and grants. Beginning in March, our ad revenue dropped over 50 percent, necessitating an emergency fundraising appeal to our readers. You responded: over $100,000 was raised and we were able to continue to print the paper and mail it free to over 10,000 homes.
With our advertising still down over 50 percent, we will be faced with a similar plight over the next 12 months, and we will be dependent on contributions from readers. In order to continue to print we will have to make up for lost ad revenue, and we will need to raise approximately $200,000. There are many ways to donate: online at jewishjournal.org, by sending a donation directly to our office at The Jewish Journal, P.O. Box 2089, Salem, MA 01970, or by calling us at 978-745-4111.
Journalism is a labor-intensive profession, and the reporting and printing of facts cannot be automated. While the paper is free, the actual cost of an annual subscription is $49.82. Please consider becoming a volunteer subscriber. We can’t do this alone, and our future rests on generous contributions and support from our readers. Please know that we are determined to find a way to keep the paper free so all Jews and interfaith families, regardless of income, can receive the Journal.
As we turn to the New Year, we have great hopes for our publication. Please join us so we can continue to link this diverse and dynamic community.